Who we help
Start-ups
You are: A start-up founder or product team struggling to prioritize your roadmap amid competing stakeholder feedback and limited resources.
How we help: I'll work with your team to find real insights buried in feedback and create solutions that deliver tangible value. Through collaborative workshops, we'll distinguish between "nice-to-have" features and true customer needs that drive retention and growth. Your team will learn these methods as we work together..
What you'll get: A clear, prioritized plan for your product's evolution, built on validated customer insights. Your team will develop lasting skills to continue this process as your company grows.
CASE STUDY
A national fitness chain needed to validate and improve their remote coaching service during the pilot phase.
Approach: I led a research team through user interviews, prototype mobile experience design, and remote testing with customers and coaches.
Result: Provided actionable insights about user needs and pain points. The client expanded the pilot program based on our research findings.
Social Impact Organizations
You are: A social impact organization trying to serve clients and build community capabilities while facing increasingly tight resource constraints.
How we help: I'll help your program leaders understand what your clients really need through direct engagement and research. Together, we'll develop solutions alongside the communities you serve. Your team will gain practical tools for future program development as we work together..
What you'll get: A sustainable approach to program development that builds capacity within both your team and your community. You'll be able to demonstrate more meaningful outcomes to funders while empowering community members to help create solutions.
CASE STUDY
A UK-based social innovation community lost their physical workspace and needed to transition to a sustainable hybrid membership model.
Approach: I designed and facilitated multiple co-creation sessions with 50+ community members, plus a comprehensive membership survey to validate assumptions and develop strategic recommendations.
Result: Created a hybrid membership model with clear value propositions and financial projections. The client adopted recommendations for their 2026 strategic plan, with projected profitability within two years.
Product & Service Teams
You are: A product or service team within an established organization that needs to innovate while navigating complex stakeholder requirements and existing systems.
How we help: I'll help your cross-functional team break down silos and align around user needs rather than departmental priorities. We'll work together to build solutions that meet both user needs and business requirements. Through this collaborative process, your team will develop skills to continue driving innovation..
What you'll get: A shared vision and validated concepts that meet both user needs and business requirements. Your team will develop skills to continue driving innovation and become champions of innovation within your organization.
CASE STUDY
A regional electric utility needed to reimagine reactive inventory processes vulnerable to supply chain disruptions.
Approach: I led three weeks of field research with warehouse and line workers, then facilitated collaboration sessions to align insights and develop concepts.
Result: Created a vision for a digital suite that forecasts material needs, improves supply chain visibility, and reduces friction across roles. Concept was approved for development by management.
Industries We’ve Served
We've worked with organizations across diverse sectors, including:
Healthcare & Medical Services
Financial Services & Fintech
Energy & Utilities
Fashion & Retail
Higher Education
E-commerce & Digital Products
Foundations & Non-profits
Technology & Software
Ready to get started?
Whether you're a startup looking to focus your roadmap or an established organization seeking to innovate more effectively, we can help you build the capabilities to solve tough challenges through human-centered design.